Karlamar Associates,LLC follows the principles of honesty, professionalism, fairness
and confidentiality as outlined and published by the ESOMAR World Association of
Opinion and Marketing Research Professionals and the Marketing Research Association
(MRA).
ESOMAR's mission is to promote the use of opinion and marketing
research for improving decision making in business and society worldwide.
ESOMAR is a pioneer in protecting respondents' privacy. Its "Codes of Conduct"
are constantly reviewed to ensure that researchers guarantee respondents' privacy
irrespective of the techniques or technologies used to carry out research.
The complete ICC/ESOMAR International Code of Marketing and Social Research Practice
can be viewed at:
The
Marketing Research Association’s Code of Data Collection
Standards is established to ensure market researchers conform to the following principles:
- Conduct research in an honest and ethical manner
- Instill confidence in research and encourage public cooperation
- Instill confidence in the business community that research is done in a professional
and fair manner
- Carry out every research project in accordance with the code
- Respect the general public
The complete MRA Code of Standards can be viewed at: