Karlamar Associates

"I particularly enjoyed working with you during the design of the research.

Thank you for your insights on survey design and suggestions on analytic methods.

Customizing your software to meet our requirements really made a difference.

Your dedication, attention to detail and conscientious follow-up at each stage of the research was greatly appreciated."

Richard A. Vendetti, Jr.
The University of Georgia
Marine Extension Service

Using the Internet to conduct market research has taken-off like wildfire in the United States due to its promise of quick results and lower costs. However, conducting web-based studies overseas is a bit more complicated than translating questionnaires and reissuing surveys. In addition to translations, one must take into consideration such things as adequate sample, biases due to access to the Internet, cross-cultural interpretation and norms, and Internet laws that may affect how research is conducted in each country...

Click here for complete article...

Internet Research

Web-based surveys follow the same steps as other types of surveys in that they require you to design your research, determine and recruit who you would like to survey, write questionnaires, collect and analyze data and report results.

In user-validated surveys, participants are emailed a survey URL and Password. They can either click on the link to the URL in the email message, or they can cut and paste the URL into their web-browser address field to take them to the survey site. At the survey site, they are requested to enter the Username and Password to start the survey. The respondent then reads the instructions and answers questions by clicking on, or typing in, the appropriate response. The survey responses are submitted electronically and the results automatically entered into a database.

Our web-surveys
We have developed our own proprietary web-based survey tools to best meet your survey needs, and offer a wide range of customizable capabilities such as:

Capabilities	Supported Description
Dynamic Branching or Skip Patterns	The path through the survey is determined by the answer to the last question. This directs the respondent to those questions that they are most qualified to answer.
Respondent Validation	Requiring a unique username and password to access survey, increases the likelihood that the person taking the survey is actually the person that was recruited to take the survey.
All Question Types Supported	Common question types supported include single and multiple response, numeric, open-ended text, scales, comparisons, rankings, and lists. In addition, we are able to custom program new question-types based upon client requirements.
Image/Multimedia Inclusion	The ability to include images, graphics, and/ or audio for improved communication of concepts.
Question and Response Randomization	Questions and response options are presented in random order. Eliminates question and response order bias.
Response Piping	The ability to use the answer to a question in the text of the next question.
Answer Verification	Ensures that all questions are completely answered with valid responses.
Value Calculation	Ability to calculate and validate numeric responses during the survey.
Multi-page Surveys	By presenting one question at a time, the respondent is unable to go back and modify their answers to try a different path through the survey.
Single-page Surveys	All questions are presented on one scrollable page. This is best suited for simple linear surveys without embedded skip patterns.
Automatic Data Collection	Responses are automatically entered into a database as the survey is completed. Eliminates errors introduced through transcription or data entry.
Monitor Online Results	Ability to view interim responses for feedback on the survey design, question interpretation, completion time and response rate.

Privacy & Legal

Site Map