Robert C. Camp
"A non-technical text, Camp walks the reader through the benchmarking process in
a step-by-step format. Using a case study approach to illustrate topics, the author
covers all the bases. From determining the right issues to address and questions
to ask, to selecting a benchmark organization, to final results analysis, the text
is comprehensive."
The Art of the Long View-Planning for the Future in an Uncertain
World
Peter Schwartz
"Presents lessons in thinking for the future. Schwartz offers scenarios from the
oil industry that can be applied to all aspects of life. His first-hand accounts,
originally developed for Royal Dutch/Shell, are invaluable tools for creative thinking
in one's personal life and in business."
Scenarios-The Art of Strategic Conversation
Kees van der Heijden
"Artful scenario spinning is a form of convergent thinking about divergent futures.
It ensures not that you are always right about the future but—better—that you are
almost never wrong about the future."
Learning from the Future: Competitive Foresight Scenarios
Liam Fahey, Robert M. Randall
"Reveals how innovative organizations harness imagination and strategic management
techniques to create scenarios that simulate future opportunities and threats. Shows
how scenario learning readies companies for industry and market evolutions and customers
new needs."
2025 -Scenarios of US and Global Society Reshaped by Science and Technology
Joseph Coates, John Mahaffie, Andy Hines
"This book taps the worlds of science, technology, and engineering to look at the
thirty year period of 1995 to 2025. Written in the form of a history book in 2025,
Coates gives fifteen scenarios which reflect what life will be like in the United
States as well as other societies (both affluent and less prosperous)."
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How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
Andrew Hargadon, Kathleen M. Eisenhardt
"…Based on ten years of study into the origins of historic inventions and modern
innovations from the lightbulb to the transistor to the Reebok Pump athletic shoe,
How Breakthroughs Happen takes us beyond the simple recognition that revolutionary
innovations do not result from flashes of brilliance by lone inventors or organizations.
In fact, innovation is really about creatively recombining ideas, people, and objects
from past technologies in ways that spark new technological revolutions. This process
of "technology brokering" is so powerful, explains Hargadon, because it exploits
the networked nature-the social side-of the innovation process. Moving between historical
accounts of labs and factory floors where past technological revolutions originated
and field studies of similar processes in today's organizations, Hargadon shows
how technology brokers create an enduring capacity for breakthrough innovations."
The Innovator's Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen, Michael E. Raynor
"Drawing on years of in-depth research and illustrated by company examples across
many industries, Christensen and Raynor argue that innovation can be a predictable
process that delivers sustainable, profitable growth. They identify the forces that
cause managers to make bad decisions as they package and shape new ideas—and offer
new frameworks to help managers create the right conditions, at the right time,
for a disruption to succeed."
Radical Innovation: How Mature Companies Can Outsmart Upstarts
R.Leifer, C.McDermott, G.O'Connor, L.Peters, M.Rice, R.Veryzer
"This book reveals the patterns through which game-changing innovation occurs in
large, established companies, and identifies the new managerial competencies firms
need to make radical innovation happen. Defines a radical innovation project as
one that delivers a product, process, or service with either unprecedented performance
features, or with familiar features that will enable market transformation through
significant performance improvements or cost reductions."
40 Principles: TRIZ Keys to Technical Innovation
Genrikh Altshuller, Lev Shulyak (Translator), Steven Rodman
"TRIZ (the Russian acronym for Theory of Inventive Problem Solving) was developed
by this book's author, Genrich Altshuller. Studied and respected around the world,
TRIZ shows that technical systems evolve following predictable patterns. "
Breakthroughs!
John M. Ketteringham, P. Ranganath Nayak
"Remarkable accounts of impossible visions made possible by human endeavor. The
authors examine the creativity, determination, special skills, politics, and perceptions
that opened the way to new processes and products that changed the way millions
of us do things. "
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Marketing Management- Analysis, Planning and Control
Phillip Kotler
"Emphasizes the importance of teamwork between marketing and all the other functions
of the business; introduces new perspectives in successful strategic market planning;
and presents additional company examples of creative, market- focused, and customer-driven
action. Kotler underscores the importance of computers, telecommunications, and
other new technologies in improving marketing planning and performance. "
The Market Research Toolbox
Edward F. McQuarrie
An introduction to market research which defines and examines the goals and techniques
associated with six traditional market research methods. Also discusses nontraditional
market research, and shows how to combine individual market research techniques
into a research strategy.
What Were They Thinking?
Robert M. McMath, Thom Forbes
"What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and
journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle:
Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies.
The insightful suggestions for avoiding the extraordinarily damaging (or at least
extremely embarrassing) commercial misstep, illustrated perfectly by tales of formidable
foul-ups from days of yore, ensure that this trip down memory lane can be more than
just a pleasure cruise. Nonetheless, it's simply fun to relive such agonies as Ben-Gay
Aspirin, Rabbit Jerky, and of course, New Coke." --Howard Rothman
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Total Quality Development - A step-by-step Guide to World Class Concurrent Engineering
Don Clausing
"Total quality development is the modern way of developing new products that will
be competitive in the global economy. It combines the best engineering, the best
management, the best strategy, and especially, the best teamwork- far beyond traditional
product development practices. The resulting improvements are greatly reduced development
time, a reduction in all costs, higher quality and increased product variety. Combined
these improvements greatly increase customer satisfaction"
Design and Marketing of New Products
Glen Urban, John Hauser
"Presents a thorough yet practicial, how-to exploration of each step in the strategy,
opportunity identification, design, testing, launch and profit management stages
of new-product development"
Value - Its Measurement, Design and Management
Larry Shillito, David De Marle
"Offers a modern approach to using value analysis for product development, this
is a structured process that unites interdisciplinary teams in an organization to
select and analyze projects in terms of investment potential and to integrate quality
and productivity."
The Power of Product Platforms: Building Value and Cost Leadership
M.H. Meyer, A. Lehnerd
"Most companies know that long-term success does not hinge on any single product
but on a continuous stream of value-rich products that target growth markets. Yet
many firms inexplicably develop one product at a time, and by doing so fail to embrace
commonality, compatibility, standardization, or modularization among different products
and product lines. Firms must focus their energies on developing families of products
simultaneously which share common components and technology."
Winning at New Products : Accelerating the Process from Idea to Launch
Robert G. Cooper
"Demonstrates why consistent product development is so vital to corporate growth
and how to maximize your chances of success. Most product concepts never make it
to market, and of those that do, most fail. Winning at New Products cites the most
recent research and showcases innovative practices to present a field-tested game
plan for achieving product leadership."
The PDMA Handbook of New Product Development
Milton D. Rosenau (Editor)
"Product development professionals at the cutting edge of knowledge in their respective
areas of new product expertise present a complete picture of the information needed
for effective product development. Describes all aspects of the topic from the creation
of the concept through development and design to the final production, marketing,
and service."
Developing Products in Half the Time: New Rules, New Tools
Preston G. Smith, Donald G. Reinertsen
"Time is worth money, and if you quantify this value you can buy time wisely, often
to enormous advantage. Rather than pursing development speed at any price, the authors
emphasize subjecting time-to-market decisions to the same hard-nosed business logic
used for other management decision. Developing Products in Half the Time, 2/E is
unique in providing tools for trading off schedule against other business objectives.
It integrates powerful methods to manage risk and use resources effectively with
proven techniques to accelerate product development. "
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
"Contains a collection of methods that guide teams in developing new products. Focuses
on a different method per chapter and provides examples drawn from industrial practice
to illustrate each step. Focuses on tools and techniques that draw together members
of cross-functional teams to make sound development decisions."
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New Products Management
C. Merle Crawford, C. Anthony Di Benedetto
"Provides a management approach, with the perspective of marketing. In every organization
there is a person or group of persons who are charged with getting new goods and
services onto the market. Frequently those people are new product managers, or project
managers, or team leaders. They lead a multifunctional group of people, with the
perspective of a general manager. This book recognizes the value of the cross-functional
team with representatives from all areas of business. A team leader (or future team
leaders) will benefit from this text and its approach"
Product Juggernauts : How Companies Mobilize to Generate a Stream of Market Winners
Jean-Philippe Deschamps, P. Ranganath Nayak (Contributor)
"Two management concepts that have received a lot of attention recently are 'virtual
corporation' and 'continuous improvement.' A key component of each is the idea that
product development becomes an ongoing and interactive process, with the manufacturer,
sales force, and customer all working together to refine, adapt, and improve products
and to suggest and create new ones. The authors call companies that are successful
at doing this 'product juggernauts.' Deschamps and Nayak provide specific, practical
advice on how best to organize companies to emulate these juggernauts, using examples
such as Phillips, Casio, Rubbermaid, SONY, Lexus, and Braun. "
Type Talk at Work
Otto Kroeger, Janet Thuesen
"The first layman's version of the Myers-Briggs Type Indicator (MBTI). Where they
take Typewatching to the workplace and reveal how managers, executives, and workers
can use the technique to better handle both personal and personnel matters."
The Creative Brain
Ned Herrmann
"Presents a four-quadrant model of the brain and the corresponding thinking styles:
logician, organizer, communicator, and visionary. Most people and organizations
are stuck in a "brain rut" because their work is dominated by just one mode."
The Blind Men and the Elephant: Mastering Project Work
David Schmaltz
""The Blind Men and the Elephant," is a welcome addition to the project management
literature. It won't teach you how to draw a PERT chart, or use Microsoft Project,
or construct a formal work breakdown and budget. What it will do is give you some
invaluable tools for thinking about projects and the people who do them--including
yourself.."
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The 7 Habits of Highly Effective People
Stephen Covey
"True success encompasses a balance of personal and professional effectiveness.
Anecdotes are as frequently from family situations as from business challenges"
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Portfolio Management for New Products
Robert G. Cooper, Elko J. Kleinschmidt
"Provides corporate leaders with the tools, practical guidelines, & cutting-edge
strategies they need to manage their product portfolio, make better use of R&D,
and prosper in the competitive environment of product development. "
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Strategy
Inside the Tornado
Geoffrey Moore
"Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets
beyond the chasm. Continuing to chart the impact of the Technology Adoption Life
Cycle, he explores its effects not just on marketing but on overall business planning,
especially partnership, competitive advantage, positioning and organizational leadership."
Crossing the Chasm
Geoffrey Moore
"Every year millions of dollars invested in high-tech entrepreneurial ventures are
lost trying to 'cross the chasm' from early market success to mainstream market
leadership. Presents specific strategies in marketing and all other areas of the
business to help technology companies cross this critical chasm successfully. "
The Innovator's Dilemma
Clayton Christensen
"Shows how Honda Supercub, Intel's 8088 processor, hydraulic excavators and other
products cut into the low end of the marketplace and eventually evolved to displace
high-end competitors and their reigning technologies."
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Quality Function Deployment-How to Make QFD Work for You
Lou Cohen
"Explains the fundamentals and advanced techniques of a structured planning system
to incorporate the desires of the customers into the design of software, hardware,
services, and other products. Provides details of the House of Quality, the most
commonly used matrix and explores the potential for other matrices at every phase
of product development. Also discusses organizational aspects such as establishing
support, creating a schedule, and gathering customer data. "
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A New American TQM-Four Practical Revolutions in Management
Shoji Shiba, Alan Graham, David Walden
"Focusses on the topics of customer focus, continuous improvement, total participation
and societal networking, providing methods and dramatically depicting actual implementation
of TQM methods in a variety of organizations."
Hohin Kanri - Policy Deployment for Successful TQM
Yoji Akao
"Hoshin Kanri, the Japanese term for policy deployment, is an approach to strategic
planning and quality improvement that has become a pillar of TQM for a growing number
of US firms. This book is a compilation of examples of policy deployment that demonstrates
how company vision is converted into individual responsibility."