"Karlamar Associates provided the WNY PDMA with a first class market research effort!
 
Karlamar's professionalism, vast body of knowledge, timeliness, and attention to detail, coupled with their state-of-the-art web-based quantitative survey methods, produced an extremely valuable and crisply documented study which gives us the data and foundation we needed to guide our future efforts.
 
Very capable, and great to work with!"

 
David Zawadzki
VP, Communications
WNY PDMA
 About Karlamar
Located in Upstate New York, Karlamar Associates, LLC is a premium provider of market research services, dedicated to meeting the needs of marketing professionals, product delivery teams and decision makers, across all product and service categories. Our team of associates has decades of experience in market research, new product development and lead-edge information technology practices.

What sets Karlamar Associates apart from other market research firms, is our ...
  • Dedication to our clients and to their success
  • Ability to cost-effectively deliver timely and usable research results
  • Ability to present results and recommendations in the context of the client's business situation
  • Attention to detail
  • Strong blend of conceptual, strategic and operational skills and knowledge
  • Ability to apply the right combination of innovative methods to solve our clients problems
  • Custom web and Internet tools for conducting qualitative and quantitative market research
  • Flexibility and ability to tailor our methods to meet your needs
  • Knowledge of what and how information is used to make business decisions
  • First-hand in experience in new product and service development
  • And most of all, we're easy to work with!
Karlamar Associates can help your organization ...
  • Uncover emerging market needs before your competitors do
  • Foster collaboration between your marketing and engineering groups by facilitating a common understanding of customer needs
  • Ensure your customers will want your product and will actually use it
  • Evaluate strategic risks and product portfolios
  • Communicate the results of market research across all organizational levels and functions
  • Translate the "Voice of the Customer" into actionable product requirements and specifications

Call us when you need to...
  • Have the best information to make strategic decisions
  • Identify and target the best market segments for your products or services
  • Assess the effectiveness of your competitors' strategies
  • Understand what your customers really think of your products or services
  • Define what customers expect and want in future products
  • Optimize product and service offerings
  • Know what differentiates your products from the rest of the pack
  • Determine what customers are willing to pay for your product or service
  • Effectively position and price your offerings
  • Turn first-time customers into loyal, repeat customers

 
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